Meet the Team Behind Your Pool & Spa
Marketing Success
At Small Screen Producer, we specialize in helping pool builders, service companies, and retailers navigate the feast-and-famine nature of the pool and spa industry. Our team combines decades of experience with a deep understanding of your business challenges to deliver innovative, results-driven marketing strategies that keep your business thriving—season after season.
With six department leaders and over 20 support staff, we are your outsourced marketing partner, here to provide expertise in everything from website design to lead generation. We speak your language, understand your pain points, and bring solutions that work 24/7 to grow your business.
Meet Pam Vinje
Small Screen Producer and
Pool Marketing Site CEO
Pam Vinje has always been ahead of the curve. In 2006, she entered the pool and spa industry as a digital trailblazer, leading APSP (now PHTA) into a new era with its first consumer-focused website, video content, and social media campaigns. Her ability to spot trends — and turn ideas into action — quickly made her a respected voice and industry changemaker.
By 2010, Pam saw a bigger opportunity: to create a full-service digital agency for the unique needs of pool and spa businesses. With support from leading manufacturers and a deep understanding of the homeowner mindset, she launched Small Screen Producer. Since then, she’s built a national reputation for helping brands grow through bold creative, smart strategy, and relentless innovation.
Today, Pam leads with vision, energy, and a passion for what’s next. Known for her “mad scientist” mindset around AI, automation, and marketing tech, she’s also a heart-led leader, sought-after speaker, and trusted partner to brands across the country.
Since 2010, Pam Has Been a Leading Innovator and
Educator in Pool & Spa Marketing Nationwide
Learn how Small Screen Producer invests in women in the pool and spa industry.
Get to Know the Small Screen Producer Experts
Visionaries Behind the Strategy
Our leadership team drives innovation, ensuring that every marketing campaign aligns with your goals and delivers measurable results. With a shared passion for the pool and spa industry, they lead with expertise, creativity, and a customer-first mindset.
Pam, President/CEO
Prior to launching Small Screen Producer in 2009, Pam served as the Regional Manager and Director of Social Media for the Association of Pool and Spa Professionals (APSP), where she immersed herself in business-to-business and business-to-consumer marketing. She developed digital media marketing plans for industry manufacturers, distributors, small businesses, as well as for the APSP itself.
The level of marketing expertise she has accumulated from these experiences gives Pam the ability to help companies grow successfully in today’s ultra competitive industry.
Lisa, Director of Sales
Lisa has managed hundreds of website projects, working with those in the pool industry to showcase their projects and experience through dynamic, socially shareable web presences. As a former business owner, she understands how important your business is to you and enjoys helping our clients grow their brand online. Her background in IT and Customer Service help her explain projects in ways her clients can understand.
She is an animal lover and a runner. She loves to travel with her family and is always up for a new adventure.
Eric, Technical Services Director
When he’s not launching your websites, Eric likes to spend his weekends with family, perfecting his Texas smoked barbecue.
Lauren, Director of Client Services
When Lauren is not creating videos, she enjoys spending time with her family and learning the art of cheese-making.
Caitlin, Web Services – Project Manager
Mayte, Marketing Automation manager
McKay, PPC Manager
The Creative Crew
This group of talented designers and content creators works tirelessly to make your brand stand out. Whether it’s building a stunning website or crafting compelling ad campaigns, their goal is to capture your audience’s attention and drive engagement.
Brandon, Creative Director
When he’s not working as our creative genius, Brandon is out enjoying the town with his family.
Jessica, Director of Content Marketing
Dada, Social Media / Email Marketing Specialist
The Tech Gurus
From coding to performance optimization, our development experts use the latest technologies to build fast, secure, and user-friendly websites. They ensure your site functions seamlessly, adapts to your needs, and drives conversions—keeping your business growing year-round.
Lou, Web Development Team Leader
During his free time, Lou enjoys riding his bike with his friends and roaming around his home town. Lou also love singing and playing guitar.
Noriel, Programmer
Vladi, Web Developer
Ian, Web Developer
Your Dedicated Support Team
Our client success managers are here to ensure a seamless experience. They’re your go-to for updates, insights, and strategies that keep your business on track and ahead of the competition.
Catherine, Web Support
Jenna, Copywriter
Outside of work, Jenna stays busy as a wife and a mom to two young children. She enjoys spending time with her family, whether outdoors, getting creative indoors, or traveling. She spends her spare time attending a women’s Bible group and playing in a softball league.