Meet Pam Vinje and the Small Screen Producer Team
Behind MySocialHub is the passionate team at Small Screen Producer — a group of storytellers, strategists, creators and tech wizzes who know the pool and spa industry inside and out.
With more than 30 specialists dedicated to helping you stay consistent, visible, and growing year-round, we built MySocialHub to make it easier for you to share your story, connect with customers, and build lasting loyalty through video.
Why a Video Marketing Strategy
is Essential
The numbers speak for themselves. Today’s customers watch before they buy.
Video doesn’t just grab attention — it drives action, trust, and long-term loyalty.
Why Most Pool & Spa Companies
Struggle With Video Marketing
Every pool and spa company is different but nearly everyone faces the same challenge:
finding time to create videos that actually bring in new leads.
Does any of this sound familiar?
I’m overwhelmed by the complexity of video marketing.
We don’t even know where to begin.
We don’t have enough staff or creative support to stay active online.
It’s too difficult to plan, shoot and edit videos between jobs.
That’s where we come in.
MySocialHub builds a complete video strategy and production system around your real-world workload — so you can focus
on serving your customers while we keep your marketing running and your brand growing.
We Produce the Right Content for
the Right Platforms at the Right
Time in the Customer Journey.
Pool & spa marketing isn’t one size fits all — that’s why MySocialHub helps you share your customer
journey videos across your website and every platform your customers watch, scroll, and shop.
Website & eCommerce
Your site becomes an interactive showroom that educates and inspires — complete with explainer videos, testimonials, and product spotlights that guide visitors toward action.
Email Drip Campaigns
Add the power of video to your emails to increase engagement and build lasting connections. Personalized content nurtures leads from curiosity to conversion.
Social Media
Turn scrolls into sales. From Facebook to TikTok, we help you dominate the feeds that matter most with content optimized for each platform’s algorithm.
YouTube and Podcast Platforms
Showcase your voice and authority. Whether it’s a quick tip episode or a full-on brand series, podcast videos deepen trust and expand your reach.
Explore the Videos that Invoke Action
at Each Stage of the Customer Journey
Your customer’s journey isn’t one-size-fits-all — and neither is your video strategy. Explore each stage below
to discover the types of videos that attract new customers, build loyalty, and bring your brand to life.
Step 1
Step 2
Step 3
Step 4
Step 5
Goal: Capture attention. Build recognition. Inspire curiosity.
Why It Matters:
Awareness videos aren’t about selling — they’re about creating a first impression that sticks. They spark curiosity and emotion,
helping homeowners feel connected to your brand before they ever reach out.
Commercial / Promo Videos
High-energy, visually captivating, and designed for quick impact, these videos feature your latest promotions, events, or seasonal specials while showcasing your brand’s unique personality. They’re perfect for social media and digital ads where attention spans are short. Think of them as your first handshake — quick, confident, and memorable.
Lifestyle Videos
These are pure emotion on screen. Picture families laughing in the pool, friends relaxing in a spa, kids splashing at sunset — each frame sells the feeling of backyard living. Lifestyle videos help homeowners imagine themselves in that moment, transforming your product from a purchase into a dream they can picture themselves living.
Learn About Our Company Videos
Your “why” is your strongest marketing tool. A powerful brand story video introduces your team, your values, and the mission behind what you do. It’s the foundation for every other video you’ll make — setting the tone for trust and connection that lasts through every stage of the customer journey.
Behind-the-Scenes Videos
Show what really goes into your work — the craftsmanship, care, and passion that make your brand trustworthy. Pull back the curtain and give your audience a peek at your team in action. These authentic glimpses turn your company from a logo into real people homeowners can relate to and respect.
Goal: Build trust. Prove expertise. Turn interest into intent.
Why It Matters:
At this stage, buyers are comparing options. Every video should reinforce why your team, your quality, and your process make the decision easy.
Quick Education Videos
Show homeowners the beauty, benefits, and craftsmanship behind your pools and hot tubs. These videos highlight your features, showcase your process, and demonstrate the care that goes into every project. By positioning your team as educators and trusted experts—not salespeople—you help viewers clearly understand the value, quality, and artistry in every step of your work.
Customer Story Videos
Nothing builds confidence faster than hearing it from another homeowner. Real faces, real stories, and genuine emotion help prospects see themselves in your happiest customers, inspiring trust and reinforcing your reputation for quality and care.
FAQ Videos
Address the questions every homeowner has — cost, timelines, materials, financing — and remove hesitation before it starts. By answering these common concerns upfront, you empower potential clients to make confident, informed decisions without uncertainty holding them back.
Goal: Reinforce trust. Remove hesitation. Close with confidence.
Why It Matters:
These are the videos that turn decisions into done deals — and happy customers into lifelong relationships.
Customer Story Videos
Follow a homeowner’s full journey from consultation to completion. These videos give prospects a clear picture of what to expect — and what satisfaction looks like, helping them visualize their own experience and feel confident about choosing your team.
Peace of Mind Videos
Highlight warranties, quality standards, and post-installation support. Buyers want reassurance that they’re making a smart investment — this gives it to them, reinforcing your credibility and commitment to long-term customer satisfaction.
Competitive Comparison Videos
Without naming competitors, show what sets you apart — your materials, design approach, process, or craftsmanship. Education builds trust and dissolves doubt, helping homeowners see why your company is the clear and confident choice.
Welcome / Onboarding Videos
After the sale, greet customers with a warm, professional welcome. These videos set expectations, outline next steps, and build excitement for what’s ahead, ensuring every new client starts their experience feeling informed, valued, and confident in their decision.
Goal: Keep customers educated, engaged, and proud.
Why It Matters:
Loyalty videos deepen relationships and drive repeat business. They remind customers that your story continues long after installation day.
How-To Videos
Loyalty videos deepen relationships and drive repeat business. They reinforce the trust you’ve built by showing customers that you remain a reliable partner for service, support, and future improvements long after the project is complete — reminding them that choosing your team means having a trusted expert for life.
After-Market Education Videos
Introduce upgrades, new technology, or seasonal enhancements. You’re not just selling — you’re helping customers get more out of their backyard investment, keeping them engaged and excited about improving their outdoor living space over time.
Company Announcement Videos
Celebrate milestones, new hires, or service expansions. Sharing what’s new keeps your brand top of mind year-round, reinforcing that your company is active, growing, and continuously investing in better ways to serve its customers.
Customer Appreciation Videos
Thank your clients personally, celebrate anniversaries, or spotlight their backyards. A little gratitude goes a long way toward turning customers into lifelong fans, strengthening emotional connections and inspiring continued loyalty by showing that every relationship you build truly matters.
Goal: Turn customers into brand ambassadors.
Why It Matters:
Advocacy videos are the pinnacle of video-first marketing. They turn loyal customers into a passionate sales force that grows your business organically.
Project Highlight Videos
Cinematic, emotional showcases of your best work and the homeowners who love it. These videos act as both a portfolio piece and a testimonial in one, capturing the beauty, craftsmanship, and joy that define your brand and inspire new customers to imagine what’s possible.
Awards & Recognition Videos
Share your achievements — design awards, certifications, media features. Recognition builds credibility and makes customers proud to have chosen you, while also reinforcing that your company sets the standard for excellence in your industry.
Customer Contests &
User-Generated Content Videos
Invite homeowners to share their own videos — pool parties, spa nights, or backyard gatherings. When customers become your storytellers, your reach grows exponentially and your brand becomes part of their lifestyle, creating authentic community-driven engagement.
Referral Invitation Videos
Encourage happy clients to refer friends and family with a personal thank-you and incentive. These videos keep your pipeline full of high-quality, word-of-mouth leads while showing genuine appreciation for the loyal customers who help your business grow.
Let’s Get Started!
Complete your video content audit and book your discovery call to evaluate what
videos you already have, discover the gaps in your strategy, and find new opportunities to grow.